The Management and Cultural fest of the IPM programme at IIM Indore; the only under-graduate fest at an IIM.
Initiated in 2014, Atharv is the largest college fest of central India. It is organized annually by IPM students of IIM Indore in the second week of September. Each year, it is host to around 25,000+ footfall with participation from more than 60 colleges, witnessing over 42 events, including management and cultural events. It has witnessed over 200+ performances since its inception, the highlights being Comedy Nights and DJ Nights, that are organized on the 2nd and 3rd day of the fest, respectively.